Introduction

Turn your CRM into the source of truth for your market

Your CRM has data issues, but taking it offline or performing mass updates isn't an option - the risk of disrupting active deals is too high.

Kernel eliminates this risk by calculating the risk of each account and by creating a 'digital twin' of your CRM. This parallel environment is instantly populated with clean and enriched data, allowing you to use our CRM Hygiene module from day one. You control the pace, approving and syncing changes piece by piece. The result is a clean, reliable CRM with zero operational disruption.

Most Account records have one or more master data issues

CRM Cleaning is the foundation for a highly efficient, AI-enabled go-to-market motion

Clean CRM data provides a direct ROI by enhancing your entire go-to-market motion.

• Grow Strategic Pipeline: Increase win rates by using accurate corporate hierarchies for better engagement and uncover new buying centers hidden by messy data.

• Improve Sales Operations: Prevent territory disputes and double-comping caused by duplicate or incorrect account data. This reduces the manual cleanup burden on your finance and ops teams.

• Enable Reliable AI: Your AI is only as effective as the data it uses. Clean data is the essential first step for getting trustworthy results from any AI application.