For the complete documentation index, see llms.txt. This page is also available as Markdown.
Introduction
Build the entity foundation your CRM has always been missing
Territory planning, account coverage, and revenue operations all depend on one thing: knowing exactly which entities are in your market, how they relate to each other, and whether your CRM reflects that accurately. Kernel makes that possible.
Most Account records have one or more data quality issues
What Kernel is
Kernel is an entity database for RevOps teams. It gives every legal entity, subsidiary, and operating unit a universal KERN ID, then uses automated research to continuously maintain accuracy across your CRM.
What that means in practice:
Hierarchies that reflect how your team actually sells, not just legal filings
Duplicates resolved and parent-child relationships corrected at scale
Custom attributes like verticals, team sizes, and technographics, without manual research
Every change is risk-scored, auditable, and applied on your terms
Why Kernel is different:
Most third-party data vendors share the same limitations: generic data, stale hierarchies, and limited ability to customize to how you sell.
Kernel combines a proprietary entity database, research workflows, and native data management. The database provides the structural foundation others lack. Kernel then applies that foundation across your entire CRM, continuously, without manual correction cycles.
