Introduction
Turn your CRM into the source of truth for your market
Your CRM has data issues, but taking it offline or performing mass updates isn't an option - the risk of disrupting active deals is too high.
Kernel eliminates this risk by calculating the risk of each account and by creating a 'digital twin' of your CRM. This parallel environment is instantly populated with clean and enriched data, allowing you to use our CRM Hygiene module from day one. You control the pace, approving and syncing changes piece by piece. The result is a clean, reliable CRM with zero operational disruption.
Introduction
Kernel works differently from traditional data vendors and credit bureaus.
Instead of maintaining a static database, Kernel gathers and analyzes company information in real-time as it is needed. This "just-in-time" process involves collecting data from a variety of sources, including websites, news articles, and public filings. This contextual information helps ensure the account data in your CRM is accurate, comprehensive, and customized to your needs.
The process begins by connecting to your CRM to analyze account information (see Salesforce integration).
Kernel's AI-powered modules then identify and correct inconsistent data, find and merge duplicates, and uncover corporate parent-child relationships. To protect your existing data, all data is written into separate, custom objects within your CRM.
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