Delete inoperational

Remove dead and dormant accounts from your CRM

The delete action removes dead and dormant accounts from your CRM — accounts that are out of business, have non-functional websites, or carry suspicious URLs. This reduces clutter and saves on enrichment costs.

How deletion works

Kernel evaluates each account against your configured deletion rules, which control parameters such as:

• Website functionality — whether the site is working, parked, or offline

• Company operational status — whether the business is still active

• Generic URLs — whether the account carries a non-corporate URL (e.g., gmail.com)

• Active ownership — whether the account is actively managed by a sales rep

Safeguarded accounts are always excluded from deletion, regardless of other factors.

Risk controls

Deletion recommendations respect your risk tier thresholds. By default, only accounts at or below Medium risk are eligible for deletion. Accounts above your configured threshold are excluded automatically.

Taking action

Within the Kernel app, you can review all accounts recommended for deletion alongside the reasoning behind each decision. Accounts can be approved or rejected individually or in bulk, filtered by risk tier and CRM fields.

Note: Deleting accounts is a destructive action. Ensure you have appropriately reviewed the data.