Enrichment

Understand enrichment data and the tools available in Kernel

Kernel enrichment adds researched company data after matching a CRM record to the right entity. Depending on your setup, this can include entity details, hierarchies, firmographics, and your own industry classifications.

Results may include reasoning and confidence so you can understand how Kernel reached a value. See Firmographics for an overview or use the Data dictionary to look up a field.

Enrichment tools

• Custom vertical modifications explains how to edit or import the industry structure your team uses.

• Bulk enrichment explains how to enrich a CSV and export the results.

The tools and fields available in your workspace depend on its configuration and field mapping.