For the complete documentation index, see llms.txt. This page is also available as Markdown.

Data dictionary

Every field Kernel resolves and enriches for a company, independent of any CRM

The data dictionary lists every field Kernel resolves and enriches for a company.

Kernel builds a company record in three steps, which map to the three sections below: resolve the identity, map the hierarchy, then enrich firmographics. For the Salesforce field names and types, see the Kernel Account object reference.

Entity resolution

Matching a record to the real-world company behind it: its canonical identity, classification, and how confidently Kernel resolved it. See the Entity resolution concept and Core entity data.

Entity

Field
Type
Description
Worked example

KERN ID

Identifier

Kernel's stable, unique identifier for the resolved company. Ten digits; the same company always resolves to the same KERN ID.

4329828950

Legal name

Text

Registered legal name of the entity.

SEPHORA SAS

Trading name

Text

Primary name the company goes to market under.

Sephora

Website

URL

Primary website for the entity.

https://www.sephora.fr

Country of incorporation

Text

Country where the entity is legally registered.

France

Entity category

Enum

Top-level type of organisation. Values: Company, Government, Education.

Company

Entity sub-category

Enum

Sub-type within the category, showing how the entity sits in a corporate structure. Values: Operating, HoldCo / Investment, Business unit, Establishment (plus Government and Education types).

Operating

Legal name (Reasoning)

Long text

Why Kernel chose this legal name, with the supporting evidence.

"The legal notice on sephora.fr names SEPHORA SAS (SIREN 393 712 286) at its Neuilly-sur-Seine head office; the French company register lists the same entity."

Entity match (Reasoning)

Long text

Why Kernel matched the record to this company.

"Domain sephora.fr, the LinkedIn company page, and the French company register (SIREN 393 712 286) all resolve to the same entity."

Entity match (Confidence)

Enum

How strong the evidence is for the identity match. Values: HIGH, MEDIUM, LOW.

HIGH

See KERN ID for the identifier, and Entity categories for the category and sub-category values.

Hierarchies

Placing the company in its corporate tree: the immediate parent one level up, the top parent at the apex, the top operating parent (the highest operating company, skipping holding entities), and regional-subsidiary flags.

Immediate parent

The direct parent one level up. Empty when the company is standalone. In the worked chain the focal company is Sephora, whose immediate parent is LVMH. See Parent relationships.

Field
Type
Description
Worked example

Parent KERN ID

Identifier

KERN ID of the immediate parent.

4648473239

Parent legal name

Text

Legal name of the immediate parent.

LVMH Moët Hennessy Louis Vuitton

Parent trading name

Text

Trading name of the immediate parent.

LVMH

Parent website

URL

Website of the immediate parent.

https://www.lvmh.com

Parent country of incorporation

Text

Country where the immediate parent is legally registered.

France

Parent entity category

Enum

Category of the immediate parent. Values: Company, Government, Education.

Company

Parent entity sub-category

Enum

Sub-type of the immediate parent. Values: Operating, HoldCo / Investment, Business unit, Establishment.

Operating

Parent (Reasoning)

Long text

Why Kernel identified this parent.

"Sephora is a wholly-owned maison within LVMH's Selective Retailing division."

Parent (Confidence)

Enum

Confidence in the parent relationship. Values: HIGH, MEDIUM, LOW.

HIGH

Top parent

The ultimate parent at the top of the corporate tree, and often not the famous brand. For a standalone company this points to the company itself. In the worked chain the top parent is Agache Commandité SAS, the Arnault family holding that sits above LVMH. See Parent relationships.

Field
Type
Description
Worked example

Top parent KERN ID

Identifier

KERN ID of the top parent.

8626035538

Top parent legal name

Text

Legal name of the top parent.

Agache Commandité SAS

Top parent trading name

Text

Trading name of the top parent.

Agache

Top parent website

URL

Website of the top parent.

No public website; resolved via the French company register (SIREN 921 583 266)

Top parent country of incorporation

Text

Country where the top parent is legally registered.

France

Top parent entity category

Enum

Category of the top parent. Values: Company, Government, Education.

Company

Top parent entity sub-category

Enum

Sub-type of the top parent. Values: Operating, HoldCo / Investment, Business unit, Establishment.

HoldCo / Investment

Top operating parent

The highest operating company in the tree, skipping holding and investment entities. Use it when the legal top parent is a holding company but the useful GTM anchor is the operating business below it. Empty when the entity is standalone or has no operating parent above it. For Sephora it resolves to Christian Dior SE, the highest operating company above LVMH, skipping the Financière Agache and Agache Commandité SAS holdings. See Parent relationships.

Field
Type
Description
Worked example

Top operating parent KERN ID

Identifier

KERN ID of the highest operating company above this entity, skipping holding and investment entities.

5743308307

Top operating parent legal name

Text

Legal name of the top operating parent.

Christian Dior SE

Top operating parent trading name

Text

Trading name of the top operating parent.

Christian Dior

Top operating parent website

URL

Website of the top operating parent.

https://www.dior-finance.com

Top operating parent country of incorporation

Text

Country where the top operating parent is legally registered.

France

Top operating parent entity category

Enum

Category of the top operating parent. Values: Company, Government, Education.

Company

Top operating parent entity sub-category

Enum

Sub-type of the top operating parent. Values: Operating, HoldCo / Investment, Business unit, Establishment.

Operating

Regional subsidiary

Flags a company that operates under the parent's brand for a specific country or region. Sephora itself is the global brand, so it is not regional; a national arm such as Sephora USA, Inc. would be flagged, with scope United States. See Regional subsidiaries.

Field
Type
Description
Worked example

Is regional subsidiary

Boolean

Whether the company is a regional subsidiary of its parent. Values: true, false.

false (Sephora is the global brand)

Regional scope

Text

The country or region a regional subsidiary covers. Empty when the company is not regional.

empty for Sephora; e.g. "United States" for Sephora USA

Regional scope (Reasoning)

Long text

Why Kernel flagged the company as regional or not.

"Sephora is a global brand, not a legal entity tied to one country, so its national arms roll up to it."

Firmographics

Enriching the resolved company with commercial attributes. Values are given at entity scope (this company only) and consolidated scope (the company plus its subsidiaries) where relevant.

Headcount

See Headcount for how Kernel researches employee counts.

Field
Type
Description
Worked example

Headcount (Entity)

Number

Employees at this specific entity, excluding subsidiaries.

5,595 (SEPHORA, France)

Headcount (Consolidated)

Number

Employees at this entity plus its subsidiaries, where available.

33,770 (Sephora worldwide)

Headcount (Recommended)

Number

Kernel's recommended headcount to use, chosen between entity and consolidated based on the company's role in its tree.

33,770 (consolidated view)

Headcount (Reasoning)

Long text

Rationale and evidence for the headcount, including the scope chosen.

"French entity headcount 5,595; consolidated 33,770 across Sephora's worldwide operations. Consolidated recommended as the brand's effective size."

Headcount (Confidence)

Enum

Evidence strength for the headcount figure. Values: High, Medium, Low.

High

Revenue

See Revenue for scope and currency handling.

Field
Type
Description
Worked example

Revenue (Entity, USD)

Currency

Annual revenue for this specific entity, converted to USD.

$2,866,219,200

Revenue (Entity, local)

Currency

Annual revenue for this specific entity, in its reporting currency.

€2,510,000,000

Revenue (Entity, currency)

Text

Reporting currency for the entity revenue (ISO 4217).

EUR

Revenue (Consolidated, USD)

Currency

Revenue for this entity plus its subsidiaries, converted to USD.

$20,951,948,160

Revenue (Consolidated, local)

Currency

Revenue for this entity plus its subsidiaries, in reporting currency.

€18,348,000,000

Revenue (Consolidated, currency)

Text

Reporting currency for the consolidated revenue.

EUR

Revenue (Recommended, USD)

Currency

Kernel's recommended revenue to use, converted to USD.

$20,951,948,160 (consolidated)

Revenue (Recommended, local)

Currency

Recommended revenue in reporting currency.

€18,348,000,000

Revenue (Recommended, currency)

Text

Reporting currency for the recommended revenue.

EUR

Revenue (Reasoning)

Long text

Explanation of the revenue figure, currency, and scope.

"French entity revenue €2.51B from FY2024 filed accounts; consolidated ≈ €18.3B across Sephora worldwide, converted to USD. Consolidated recommended, since Sephora is a global brand."

Revenue (Confidence)

Enum

Evidence strength for the revenue figure. Values: High, Medium, Low.

Medium

Industry

A custom industry vertical mapped to your configured schema, plus full six-level NAICS. See Industry (custom).

Field
Type
Description
Worked example

Custom industry

Long text

Industry vertical assigned using your configured industry schema.

Consumer Retail

Custom industry (Reasoning)

Long text

Why Kernel assigned this vertical.

"Core business is prestige beauty and cosmetics retail; mapped to the 'Consumer Retail' schema."

Custom sub-industry

Long text

Sub-vertical assigned using your configured schema.

Beauty & Personal Care

Custom sub-industry (Reasoning)

Long text

Why Kernel assigned this sub-vertical.

"Specialty beauty retailer spanning fragrance, make-up and skincare."

NAICS sector

Text

NAICS classification, sector (2-digit).

44-45 Retail Trade

NAICS subsector

Text

NAICS classification, subsector (3-digit).

456 Health & Personal Care Retailers

NAICS industry group

Text

NAICS classification, industry group (4-digit).

4561 Health & Personal Care Retailers

NAICS industry

Text

NAICS classification, industry (5-digit).

45612 Cosmetics, Beauty Supplies & Perfume Retailers

NAICS national industry

Text

NAICS classification, national industry (6-digit).

456120 Cosmetics, Beauty Supplies & Perfume Retailers

Location

Operating location (where the company actually works) versus registered address (its legal or compliance address). For Sephora the two match at 41 rue Ybry. They diverge for a specific site: the Sephora Neuilly-sur-Seine store (KERN 6816281905) operates at 68 Avenue Charles de Gaulle, while its registered seat stays 41 rue Ybry. See Location.

Field
Type
Description
Worked example

Operating address

Text

Full operating address.

41 rue Ybry, 92200 Neuilly-sur-Seine, France

Operating street

Text

Operating street address.

41 rue Ybry

Operating city

Text

Operating city.

Neuilly-sur-Seine

Operating state

Text

Operating state or province.

Île-de-France

Operating country

Text

Operating country.

France

Operating country code

Text

Operating country code (ISO 3166-1 alpha-2).

FR

Operating postcode

Text

Operating postcode.

92200

Operating address (Reasoning)

Long text

Why Kernel selected this operating location.

"Head office per the company's legal notice and the French company register."

Registered address

Text

Full legal registered address.

41 rue Ybry, 92200 Neuilly-sur-Seine, France

Registered street

Text

Registered street address.

41 rue Ybry

Registered city

Text

Registered city.

Neuilly-sur-Seine

Registered state

Text

Registered state or province.

Île-de-France

Registered country

Text

Registered country.

France

Registered country code

Text

Registered country code (ISO 3166-1 alpha-2).

FR

Registered postcode

Text

Registered postcode.

92200

Registered address (Reasoning)

Long text

Why Kernel chose this registered address.

"Registered seat (siège social) from the French company register, SIREN 393 712 286."

Operational status

See Operational status.

Field
Type
Description
Worked example

Operational status

Enum

Whether the company still operates under its own brand. Values: Active, Absorbed, Out of business, Undetermined. There is no separate confidence field; Undetermined is the uncertainty marker.

Active

Operational status (Reasoning)

Long text

Why Kernel assigned this operational status.

"Live e-commerce site (sephora.fr), current legal filings, and active hiring under the Sephora brand."

LinkedIn

Attributes read from the matched LinkedIn company page. Kernel treats LinkedIn as one signal among many, and always cross-checks it against filings and first-party sources. See LinkedIn URL.

Field
Type
Description
Worked example

LinkedIn - URL

URL

LinkedIn company page URL.

https://www.linkedin.com/company/sephora

LinkedIn - description

Long text

Company description shown on LinkedIn.

"Sephora is the world's leading global prestige beauty retail brand…"

LinkedIn - industry

Text

Self-declared industry shown on LinkedIn.

Retail

LinkedIn - company type

Text

Company type shown on LinkedIn.

Privately Held

LinkedIn - founded year

Number

Founded year shown on the matched LinkedIn page.

1969

LinkedIn - company size range

Text

Company size band shown on LinkedIn.

10,001+ employees

LinkedIn - headcount

Number

Member headcount shown on LinkedIn.

51,289

LinkedIn - headcount growth 12m

Number

12-month member-headcount growth shown on LinkedIn.

+11%

LinkedIn - headcount growth 24m

Number

24-month member-headcount growth shown on LinkedIn.

+25%

LinkedIn - country

Text

Country shown on LinkedIn.

France

LinkedIn - state

Text

State shown on LinkedIn.

Île-de-France

LinkedIn - city

Text

City shown on LinkedIn.

Neuilly-sur-Seine

LinkedIn - all locations

Long text

All office locations listed on LinkedIn.

France · United States · Germany · Italy · Spain · UAE · China · South Korea · Singapore · Brazil · Canada · Mexico…

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