Kernel Account object reference

Current Salesforce fields on the Kernel Account custom object

When the Kernel Salesforce custom object is enabled, Kernel creates and maintains Kernel_Account__c records in Salesforce. Each record links to a Salesforce Account, stores Kernel-enriched values, and supports enrichment, cleaning, and hierarchy workflows without requiring Kernel to overwrite customer-owned Account fields directly.

Object

Item	Value
Salesforce object	Kernel_Account__c
Display name	Kernel Account
Account link field	Linked_Account_Field__c
Kernel identifier	Kernel_ID__c

Field reference

The standard Kernel Account object includes the following fields. Salesforce system fields such as Id, OwnerId, CreatedDate, and LastModifiedDate are not included.

Account link

API name	Label	Type	Help text
Linked_Account_Field__c	Linked Account	Lookup	Lookup to the linked standard Account record

Entity resolution

API name	Label	Type	Help text
Kernel_ID__c	KERN ID	Text	Unique Kernel identifier for this account
Kernel_Legal_Name__c	Kernel - Legal name	Text	Registered legal name of the entity
Name	Kernel - Trading name	Text	Primary name for this Kernel Account record
Kernel_Website__c	Kernel - Website	Url	Primary website URL for the entity
Kernel_Country_Of_Incorporation__c	Kernel - Country of incorporation	Text	Country where the entity is legally registered
Kernel_Entity_Category__c	Kernel - Entity category	Text	Entity type: Company, Government, Education, etc.
Kernel_Entity_Sub_Category__c	Kernel - Entity sub-category	Text	Entity sub-type within the main category
Kernel_Legal_Name_Reasoning__c	Kernel - Legal name (Reasoning)	LongTextArea	Why Kernel chose this legal name
Kernel_Entity_Match_Reasoning__c	Kernel - Entity match (Reasoning)	LongTextArea	Why Kernel matched this entity to this identity
Kernel_Entity_Match_Confidence__c	Kernel - Entity match (Confidence)	Text	Entity match confidence: HIGH, MEDIUM, or LOW

Headcount

API name	Label	Type	Help text
Kernel_Headcount__c	Kernel - Headcount (Entity)	Number	Employee count for this specific entity, excluding subsidiaries.
Kernel_Headcount_Consolidated__c	Kernel - Headcount (Consolidated)	Number	Employee count for this entity and its subsidiaries, when a group-level value is available.
Kernel_Headcount_Effective__c	Kernel - Headcount (Recommended)	Number	Kernel's recommended headcount for CRM use. Chooses the entity or consolidated value based on which best represents this account.
Kernel_Headcount_Reasoning__c	Kernel - Headcount (Reasoning)	LongTextArea	Why Kernel selected this headcount, including the evidence used and the recommended scope.
Kernel_Headcount_Confidence__c	Kernel - Headcount (Confidence)	Text	Kernel's confidence in the recommended headcount: High, Medium, or Low.

Revenue

API name	Label	Type	Help text
Kernel_Revenue__c	Kernel - Revenue (Entity, USD)	Number	Annual revenue for this specific entity, converted to USD.
Kernel_Revenue_Local__c	Kernel - Revenue (Entity, local)	Number	Annual revenue for this specific entity, in its local currency.
Kernel_Revenue_Local_Currency__c	Kernel - Revenue (Entity, currency)	Text	Currency used for the entity-level revenue value.
Kernel_Revenue_Consolidated_USD__c	Kernel - Revenue (Consolidated, USD)	Number	Annual revenue for this entity and its subsidiaries, converted to USD.
Kernel_Revenue_Consolidated_Local__c	Kernel - Revenue (Consolidated, local)	Number	Annual revenue for this entity and its subsidiaries, in the consolidated reporting currency.
Kernel_Revenue_Consolidated_Currency__c	Kernel - Revenue (Cons., currency)	Text	Currency used for the consolidated revenue value.
Kernel_Revenue_Effective_USD__c	Kernel - Revenue (Recommended, USD)	Number	Kernel's recommended revenue for CRM use, converted to USD.
Kernel_Revenue_Effective_Local__c	Kernel - Revenue (Recommended, local)	Number	Kernel's recommended revenue for CRM use, in the selected local or reporting currency.
Kernel_Revenue_Effective_Currency__c	Kernel - Revenue (Recommended, currency)	Text	Currency used for Kernel's recommended revenue value.
Kernel_Revenue_Reasoning__c	Kernel - Revenue (Reasoning)	LongTextArea	Why Kernel selected this revenue, including the evidence used and the recommended scope.
Kernel_Revenue_Confidence__c	Kernel - Revenue (Confidence)	Text	Kernel's confidence in the recommended revenue: High, Medium, or Low.

LinkedIn

API name	Label	Type	Help text
Kernel_Linkedin_Url__c	Kernel - LinkedIn URL	Url	LinkedIn company page URL
Kernel_Linkedin_Description__c	Kernel - LinkedIn description	LongTextArea	Company description as displayed on LinkedIn
Kernel_Linkedin_Industry__c	Kernel - LinkedIn industry	Text	Company declared industry as displayed on LinkedIn
Kernel_Linkedin_Company_Type__c	Kernel - LinkedIn company type	Text	Company type as displayed on LinkedIn
Kernel_Linkedin_Founded_Year__c	Kernel - LinkedIn - Founded year	Number	Founded year shown on the matched LinkedIn company page.
Kernel_Linkedin_Company_Size__c	Kernel - LinkedIn company size range	Text	Company size as displayed on LinkedIn
Kernel_Linkedin_Headcount__c	Kernel - LinkedIn headcount	Number	Headcount as displayed on LinkedIn
Kernel_Linkedin_Headcount_Growth_12m__c	Kernel - LinkedIn headcount growth 12m	Number	Headcount growth over 12 months as displayed on LinkedIn
Kernel_Linkedin_Headcount_Growth_24m__c	Kernel - LinkedIn headcount growth 24m	Number	Headcount growth over 24 months as displayed on LinkedIn
Kernel_Linkedin_Country__c	Kernel - LinkedIn country	Text	Country as displayed on LinkedIn
Kernel_Linkedin_State__c	Kernel - LinkedIn state	Text	State location as displayed on LinkedIn
Kernel_Linkedin_City__c	Kernel - LinkedIn city	Text	City as displayed on LinkedIn
Kernel_Linkedin_All_Locations__c	Kernel - LinkedIn all locations	LongTextArea	All address locations as available on LinkedIn

Top parent

API name	Label	Type	Help text
Kernel_Ultimate_Parent_Kern_Id__c	Kernel - Top parent KERN ID	Text	Kernel ID of the top parent in the corporate hierarchy.
Kernel_Ultimate_Parent_Legal_Name__c	Kernel - Top parent legal name	Text	Legal name of the top parent.
Kernel_Ultimate_Parent_Trading_Name__c	Kernel - Top parent trading name	Text	Trading name of the top parent.
Kernel_Ultimate_Parent_Url__c	Kernel - Top parent URL	Url	Website of the top parent.
Kernel_Ult_Parent_Country_Incorp__c	Kernel - Top parent incorp. country	Text	Country where the top parent is legally registered.
Kernel_Ultimate_Parent_Account__c	Kernel - Top parent account	Lookup	Lookup to the top parent Account record.

Immediate parent

API name	Label	Type	Help text
Kernel_Parent_Kern_Id__c	Kernel - Parent KERN ID	Text	Kernel ID of the immediate parent entity
Kernel_Parent_Legal_Name__c	Kernel - Parent legal name	Text	Legal name of the immediate parent
Kernel_Parent_Trading_Name__c	Kernel - Parent trading name	Text	Trading name of the immediate parent
Kernel_Parent_Website__c	Kernel - Parent website	Url	Website of the immediate parent
Kernel_Parent_Country_Incorp__c	Kernel - Parent country of incorporation	Text	Country where the parent is legally registered
Kernel_Parent_Entity_Category__c	Kernel - Parent entity category	Text	Parent entity type: Company, Education, Government, etc.
Kernel_Parent_Entity_Sub_Category__c	Kernel - Parent entity sub-category	Text	Parent entity sub-type
Kernel_Parent_Reasoning__c	Kernel - Parent (Reasoning)	LongTextArea	Why Kernel identified this parent
Kernel_Parent_Confidence__c	Kernel - Parent (Confidence)	Text	Parent identification confidence: HIGH, MEDIUM, or LOW

Industry

API name	Label	Type	Help text
Kernel_Main_Vertical__c	Kernel - Custom industry	TextArea	Custom industry vertical assigned by Kernel using your configured industry schema.
Kernel_Sub_Vertical__c	Kernel - Custom sub-industry	TextArea	Custom industry sub-vertical assigned by Kernel using your configured industry schema.
Kernel_NAICS_Sector__c	Kernel - NAICS sector	Text	NAICS classification assigned by Kernel (sector; 2-digit level).
Kernel_NAICS_Subsector__c	Kernel - NAICS subsector	Text	NAICS classification assigned by Kernel (subsector; 3-digit level).
Kernel_NAICS_Industry_Group__c	Kernel - NAICS industry group	Text	NAICS classification assigned by Kernel (industry group; 4-digit level).
Kernel_NAICS_Industry__c	Kernel - NAICS industry	Text	NAICS classification assigned by Kernel (industry; 5-digit level).
Kernel_NAICS_National_Industry__c	Kernel - NAICS national industry	Text	NAICS classification assigned by Kernel (national industry; 6-digit level).
Kernel_Main_Vertical_Reasoning__c	Kernel - Main vertical (Reasoning)	LongTextArea	Why Kernel assigned this custom industry vertical using your configured industry schema.
Kernel_Sub_Vertical_Reasoning__c	Kernel - Sub-vertical (Reasoning)	LongTextArea	Why Kernel assigned this custom industry sub-vertical using your configured industry schema.

Location

API name	Label	Type	Help text
Kernel_Address__c	Kernel - Address	Text	Operating address selected by Kernel for this entity.
Kernel_City__c	Kernel - City	Text	Operating city selected by Kernel for this entity.
Kernel_State__c	Kernel - State	Text	Operating state or province selected by Kernel for this entity.
Kernel_Country__c	Kernel - Country	Text	Operating country selected by Kernel for this entity.
Kernel_Location_Reasoning__c	Kernel - Location (Reasoning)	LongTextArea	Why Kernel selected this operating location.
Kernel_Registered_Address__c	Kernel - Registered address	Text	Registered address selected by Kernel
Kernel_Registered_Address_Street__c	Kernel - Registered address street	Text	Registered street address selected by Kernel
Kernel_Registered_City__c	Kernel - Registered city	Text	Registered city selected by Kernel
Kernel_Registered_State__c	Kernel - Registered state	Text	Registered state selected by Kernel
Kernel_Registered_Country__c	Kernel - Registered country	Text	Registered country selected by Kernel
Kernel_Registered_Country_Code__c	Kernel - Registered country code	Text	Registered country code selected by Kernel
Kernel_Registered_Postcode__c	Kernel - Registered postcode	Text	Registered postcode selected by Kernel
Kernel_Registered_Address_Reasoning__c	Kernel - Registered address (Reasoning)	LongTextArea	Why Kernel chose this registered address

Operational status

API name	Label	Type	Help text
Kernel_Operational_Status__c	Kernel - Operational status	Text	Operating status: Active, Out of Business, or Absorbed
Kernel_Operational_Status_Reasoning__c	Kernel - Operational status (Reasoning)	LongTextArea	Why Kernel assigned this operational status

Regional subsidiaries

API name	Label	Type	Help text
Kernel_Entity_Regional_Scope__c	Kernel - Is regional subsidiary	Checkbox	Whether this entity is a regional subsidiary
Kernel_Regional_Scope__c	Kernel - Regional scope	Text	Region or country this subsidiary operates in
Kernel_Entity_Regional_Scope_Reason__c	Kernel - Regional scope (Reasoning)	LongTextArea	Why Kernel flagged this as regional or not