Cleaning action

Cleaning actions

When actioning Kernel's recommendations, the primary field to use is called Cleaning action, which is equal to one of 5 values.

Action	How to understand it	Default max risk tier
Delete	The account is out of business or the website is not working, is not an absorbed subsidiary, and is not actively owned. It is generally safe to delete.	Medium
Merge	The account has a duplicate, is not the primary record, is part of a valid duplicate group (more than one record), and has no regional exceptions or is a standalone child.	Medium
Associate	Account has an identified parent in the CRM	None
Associate (missing parent)	Account has an identified parent that is not in the CRM	None
Review	Flags records for manual review if Kernel has detected low confidence in its analysis

All actions are configurable by the user, so the exact definition will depend on each user's individual setup.

Reasoning behind the action

Each cleaning action comes with a 1-sentence summary of why the specific action was chosen for the account.

In addition, depending on the cleaning action, additional Data helps provides context around the action.