Deliberate duplicates

Use your business logic to preserve duplicates created for specific functions like billing or channel sales.

Standard deduplication tools often misinterpret accounts that are intentionally duplicated for valid business reasons. Kernel prevents these incorrect merges by identifying "deliberate duplicates" based on your unique business logic.

You can configure rules to automatically exclude accounts that are separate for specific reasons, such as representing different product lines, autonomous subsidiaries, unique billing arrangements, or channel partners. When Kernel identifies an account matching this logic, it is intelligently skipped, preserving your data integrity and preventing operational disruption.