Account analysis

Determine an account’s identity based on how a rep would see the account

Kernel identifies and fixes accounts with incoherent identities (e.g., company name is Pepsi, but the website is fritolay.com), resolving the dilemma by identifying how a rep would see the account.

Kernel uses the following data to make its recommendation:

• Related opportunity names

• Related contact domains

• Alternative websites

• Account/billing emails

• Account notes

• Existing LinkedIn

• Legal name

• Crawling the website of the current URL

Kernel recommends determining an account’s identity based on how a rep would see the account

When data vendors use the Website listed in this CRM, a common error occurs: they enrich the account with incorrect data compared to what the representative would consider accurate.

Account identity analysis

The output of the account identity analysis is the following data:

Data	Definition
Suggested name	Suggested name of the account
Suggested website	Suggested website of the account
Account identity - Reasoning	Short paragraph summarizing the analysis and the reasoning behind the choice