LinkedIn mapping
Find the right LinkedIn profile for the right company
Many companies have multiple LinkedIn profiles (including duplicates and non-official pages). Typical data vendors often rely on LinkedIn as a source of truth for foundational company data. Still, they incorrectly assume that companies have only one LinkedIn profile or use the LinkedIn website itself as the source of truth. However, this approach is insufficient.
Starbucks alone has 100+ LinkedIn profiles
Google's LinkedIn profile is associated with
goo.gle/3DLEokh, a short link to their careers site.In your CRM, Frito-Lay may be incorrectly associated with
linkedin.com/company/frito-lay-inc/, which looks correct, but isn't.
Kernel's LinkedIn mapping takes place in two steps
Candidate generation
Kernel maintains a database of all LinkedIn profiles (updated monthly). For each company, Kernel generates a long list of potential candidates using a variety of techniques (see Techniques used for LinkedIn mapping)
Techniques used for LinkedIn mapping
Find the LinkedIn URL on the company's website
Many company's maintain a link to their official LinkedIn on their website, often in the footer.
Existing LinkedIn in your CRM
If an account in your CRM already has a LinkedIn associated with it, Kernel will use this as a candidate
Exact domain match
If the LinkedIn's profile has an exact domain match to the target company's website
Web search
Kernel searches the web for viable candidates
The result is to add missing LinkedIn accounts to your CRM and replace incorrect mappings with correct ones, allowing the SDRs and AEs to look up the correct profile.
Kernel provides all data points from a company's LinkedIn profile as part of its Foundational enrichment.
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