Foundational enrichment

Getting the basics right

Headcount

To determine a company's employee count, we do not rely on a single, static data point. Instead, Kernel triangulates information from multiple primary data sources. This process involves analyzing and comparing data from a company's LinkedIn profile, its official website, public filings, and news reports to arrive at the most accurate figure possible.

Like all our analyses, the headcount figure comes with a clear explanation of how it was determined, providing full transparency into our process. If you disagree with our finding, you can use the feedback field in your CRM to flag it for review and it have it reviewed within 48 hours.

Revenue

For revenue, Kernel has developed a proprietary engine that provides either a reported figure or a robust estimate.

• Reported revenue: When a company's revenue is publicly available, our engine identifies the figure by analyzing sources like annual reports, news articles, SEC filings, Companies House filings, or company's website.

• Estimated revenue: If revenue is not public, our engine estimates the figure based on more than 16 different factors. These include the company's headcount, industry, company type (e.g., e-commerce, SaaS), web traffic, and country, among other signals.

In both cases, we provide transparent reasoning for the revenue figure we deliver. This allows your team to understand the basis for the number, and should you have information that suggests a different figure, you can use the built-in feedback mechanism to request a review and correction.